We changed our name because the brand changed too \u2014 it grew, gained new ideas and now accompanies much more than just the moment you go to sleep.<\/p>\n
For years, we were Love at Home.<\/p>\n
That is how we started: wanting to create comfortable, beautiful bed linen designed to make rest more special.<\/p>\n
But over time, we realised that what we wanted to create no longer fitted in the bedroom alone.<\/p>\n
We wanted to be there for slow mornings, late afternoons, small moments of pause and the clothes we choose to feel comfortable without giving up feeling good.<\/p>\n
That is when Love at Home began to change.<\/p>\n
We did not want to change just for the sake of it.<\/p>\n
We wanted the name to reflect what the brand was becoming.<\/p>\n
Bed linen is still at the heart of who we are, but today we see BEE AT HOME as a wider world of comfort: bed linen, sleepwear, loungewear and small essentials for time at home.<\/p>\n
The new name grew out of that evolution.<\/p>\n
It keeps At Home<\/em>, because home is still at the centre of everything.<\/p>\n And it adds Bee<\/em>, a small word that brought with it a new identity, closer to nature and to the way we want to keep growing.<\/p>\n The bee became the symbol of this new chapter.<\/p>\n Not only because it lives close to home or because it is easy to recognise, but because it stands for some of the ideas we value most: care, balance, attention to detail and a closer relationship with nature.<\/p>\n It is small, but essential.<\/p>\n And perhaps that is exactly what we love about it.<\/p>\n Because we believe it is often the small details that change the way we live our days.<\/p>\n Changing our name does not mean starting over.<\/p>\n Some things remain exactly where they have always been:<\/p>\n BEE AT HOME grew out of Love at Home, not to erase what came before, but to give it room to grow.<\/p>\n A brand with more freedom to create.<\/p>\n A brand that wants to accompany rest, but also the moments before and after it.<\/p>\n The bed is still important. But now there is room for sleepwear, loungewear, accessories and everything that can make time at home lighter and more pleasant.<\/p>\n No rush. No excess.<\/p>\n More attention to what we really want to feel when we get home.<\/p>\n Comfort does not end when we get out of bed.<\/p><\/blockquote>\n BEE AT HOME is the continuation of a story that began some years ago.<\/p>\n The same search for comfort. The same attention to detail. The same wish to do better.<\/p>\n With a new identity and much more to create.<\/p>\n Welcome to BEE AT HOME.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" A new identity, the same care.<\/p>","protected":false},"author":6,"featured_media":498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beeathome"],"_links":{"self":[{"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":2,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":993,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/posts\/446\/revisions\/993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/media\/498"}],"wp:attachment":[{"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beeathome.pt\/en\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A small bee, a lot of meaning<\/h2>\n
What stays<\/h2>\n
\n
What begins now<\/h2>\n
The same home. A new way of living it.<\/h2>\n