We changed our name because the brand changed too — it grew, gained new ideas and now accompanies much more than just the moment you go to sleep.
For years, we were Love at Home.
That is how we started: wanting to create comfortable, beautiful bed linen designed to make rest more special.
But over time, we realised that what we wanted to create no longer fitted in the bedroom alone.
We wanted to be there for slow mornings, late afternoons, small moments of pause and the clothes we choose to feel comfortable without giving up feeling good.
That is when Love at Home began to change.
Why change?
We did not want to change just for the sake of it.
We wanted the name to reflect what the brand was becoming.
Bed linen is still at the heart of who we are, but today we see BEE AT HOME as a wider world of comfort: bed linen, sleepwear, loungewear and small essentials for time at home.
The new name grew out of that evolution.
It keeps At Home, because home is still at the centre of everything.
And it adds Bee, a small word that brought with it a new identity, closer to nature and to the way we want to keep growing.
A small bee, a lot of meaning
The bee became the symbol of this new chapter.
Not only because it lives close to home or because it is easy to recognise, but because it stands for some of the ideas we value most: care, balance, attention to detail and a closer relationship with nature.
It is small, but essential.
And perhaps that is exactly what we love about it.
Because we believe it is often the small details that change the way we live our days.
What stays
Changing our name does not mean starting over.
Some things remain exactly where they have always been:
- the care in choosing our materials;
- attention to touch and comfort;
- production with Portuguese partners;
- a love of simple, timeless design;
- the wish to create pieces that make sense in real life.
BEE AT HOME grew out of Love at Home, not to erase what came before, but to give it room to grow.
What begins now
A brand with more freedom to create.
A brand that wants to accompany rest, but also the moments before and after it.
The bed is still important. But now there is room for sleepwear, loungewear, accessories and everything that can make time at home lighter and more pleasant.
No rush. No excess.
More attention to what we really want to feel when we get home.
Comfort does not end when we get out of bed.
The same home. A new way of living it.
BEE AT HOME is the continuation of a story that began some years ago.
The same search for comfort. The same attention to detail. The same wish to do better.
With a new identity and much more to create.
Welcome to BEE AT HOME.